Craft vs. industrial chocolate

We all love chocolate, but do we know what happens behind each chocolate bar?

There are many factor that separate craft vs industrial chocolate: from the process, the quality of ingredients, sustainability, the price and of course the taste. We strongly believe everyone has the right to know what they are buying and how it affects our life and our world. So, let‘s understand how we can impact the world of chocolate.

Industrial or Mass-produced chocolate

Industrial or mass-produced chocolates are the ones we have known and eaten our whole lives. There are lots of brands, they are accessible to everyone´s pocket and you can find them everywhere.

The focus and goals of the companies who produce these chocolates are not quality, but volume, low price and “taste“. Now, taste is a very interesting word in this context.  Please take a look at the chocolate labels and notice that the first ingredient is sugar (ingredients are displayed based on quantity). That means, we have been buying for years bars of sugar flavored with cacao (low-quality cacao!). And that’s exactly the problem; sugar is sadly tasty and highly addictive.

Did you know that industrial chocolate is made with cacao from different sources just put together and washed in a chemical solution, to reduce bitterness, undesired taste, manipulate color, texture and of course taste? Moreover, they are made with other ingredients that you don’t even recognize, just to ensure the industry standard and the extra sweet and addictive taste we all know very well.

Mass vs craft chocolate

Craft chocolate

Now, let’s talk about craft chocolates (also known as bean-to-bar chocolates) and the huge difference between them and mass-produced bars. Unlike industrial chocolates, craft chocolate is all about quality, fair handle and real flavor.

These chocolate makers have a great respect for every part of the process. They search for high-quality cacao plantations, who can ensure amazing aroma and flavors. Then, the process of fermenting, drying, and roasting is strictly supervised, and you can describe it as pure art. All these artisanal characteristics require dedication, money and time, which justifies the higher price of the end product.

In addition, craft chocolate is about fair-trade, which means that cacao producers become a fair and ethical compensation for the dedication in developing a quality product. Moreover, craft chocolates only have very few ingredients that have a similar quality origin as the cacao beans.

Although craft chocolate is still a little segment of the market, it’s a growing market that’s gaining attention and popularity. And, now that you know the huge difference between craft and industrial chocolate, you have no excuse to keep eating something that is just not good for your health, the environment and the farmers.

Join us in supporting a better chocolate world. Get some quality products and start enjoying the truly experience of eating good chocolate 😊

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